You could easily find a number of cheap or free website-building tools and spend a couple of hours learning how to create your own website. So why do people actually pay for web design services? Why have you heard of businesses spending a significant amount of money on their website design? DIY companies that advertise the ability to build your own website for a nominal monthly fee aren’t telling you what truly skilled web designers know. We’ll reveal the secret: there’s a right way and a wrong way to build your website.
The wrong way to approach web design is treating it as an informational pamphlet or a digital business card. Sure, it may occasionally prove useful for someone to access the same information they could find on a single piece of paper via your website, but that’s leaving so much money on the table. It’s like buying a billboard on a dirt road outside a town of 100 people. It just doesn’t make much sense. As with every marketing tool, you need to use the tool for what makes it unique. The web design strategy usedd on your website offers a unique opportunity to attract potential customers, call them to action, turn them into leads, and convert those leads into paying customers.
Let’s examine the billboard example for a moment. Billboards can undoubtedly be an effective form of advertising, but they also create waste. A person who has absolutely no interest in your product or service seeing your billboard is a waste. On any given highway, what percentage of people who see your billboard are genuinely interested in your product or service? Probably a pretty low percentage. However, if your web design is done the right way, you can ensure that a high percentage of visitors to your website are those who are genuinely interested in your product or service. A website designed with the purpose of producing results makes it easy for visitors to take action and become a warm lead for you. We focus on building websites that generate leads.
So, what makes our web design services different? How do we design with the purpose of producing results?
First and foremost, we ensure the website works flawlessly on any type of device. A significant portion of internet traffic today comes from mobile devices. If your website doesn’t function well on mobile, it’s not an effective website. We also employ essential marketing principles to guide visitors towards taking action.
Moreover, we consider how people will find your website. Arguably, this aspect is even more important. Many myths have come and gone over the years regarding “Search Engine Optimization” or “SEO”. Typically, people fall into one of three groups when it comes to SEO:
Group 1 doesn’t know or care about it. They do nothing to optimize their site for Google, and it either never ranks high on Google searches or they get lucky because there’s no competition with good SEO.
Group 2 knows about it but doesn’t know how to do it right. They end up doing strange things like keyword stuffing, where they write unnatural-sounding content on their site, repeating the keyword they want to rank high on a Google search, and end up looking foolish.
Group 3 knows the proper way to do SEO and realizes that, while it’s a meticulous process, when done right, it can yield excellent results. We pride ourselves on being part of Group 3. You can read more about our Search Engine Optimization here.
So, if you think a website is no big deal and just another form of static advertising, equal to business cards, billboards, or merely owning a Facebook page for your business, we aren’t the right fit to work together. And we wish you the best. If you don’t know what to do with a steady increase in leads and can’t close the sale with people who contact you looking for your product or service, we won’t be a good fit either.
However, if you believe in or are curious about the power of a properly designed, developed, and optimized-for-lead-generation website and what it can bring to your business, and you can actually handle more business, let’s have a chat.
In conclusion, a well-designed website is much more than just an online presence; it’s an essential marketing tool that can generate leads, attract potential customers, and convert them into paying clients. By choosing to work with professionals who understand the importance of responsive design, marketing principles, and effective SEO, you can unlock the full potential of your website and significantly impact the growth of your business. If this aligns with your goals and vision, we at 762 Media are here to help you make it happen.
For real, it’s as simple as that.
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