SEO Investment Payback Period Calculator

Compare your current PPC spend vs. a proposed SEO investment. Discover when organic search becomes more profitable and understand the long-term customer lifetime value advantage of SEO.

This tool enables you to compare the long‑term ROI of your PPC ad spend against a proposed SEO investment with this interactive payback period calculator, featuring 36‑month profit projections, CLV‑adjusted returns, and a clear break‑even timeline to guide smarter budget allocation.

Current PPC Performance ▼

Monthly PPC Spend ($) *

Average Cost Per Click (CPC) ($) *

PPC Conversion Rate (%) * What % of PPC clicks convert to a customer?

Average Revenue Per PPC Customer ($) *

PPC Profit Margin (%)* % of AOV that is profit (after COGS, fulfillment, etc.)

Proposed SEO Investment ▼

Monthly SEO Budget ($) * Total investment: agency fees, tools, content, etc.

SEO Ramp-Up Timeline * How long until SEO efforts show meaningful results?

Estimated Monthly Organic Conversions at Month 12 * How many customers/month from SEO after 12 months?

Average Revenue Per Organic Customer ($) * Organic customers often have higher AOV (more qualified)

Organic Profit Margin (%) * Organic customers often have lower acquisition cost

Customer Lifetime Value Multiplier ?

Advanced Options ▼

Seasonal Adjustment Does your business have seasonal peaks/valleys?

Discount Rate (%) - For NPV Calculation Annual discount rate for NPV (optional, advanced)

Disclaimer: This calculator uses your inputs to estimate payback periods. Actual results depend on execution quality, market conditions, and competitive landscape. Use as a directional benchmark to inform strategy.

Fill out the form and click "Calculate Payback Period" to see your analysis.