SEO Competitor Spend Analyzer

Estimate competitor marketing spend across PPC, organic content, and link-building.

The SEO Competitor Spend Analyzer is an interactive, embeddable widget that estimates your competitors’ monthly and annual marketing budgets across PPC, organic content, and link-building using reverse‑engineered SEO signals and industry benchmarks. It helps agencies quickly uncover how aggressively rivals are investing in search, identify channel mix (paid vs. organic vs. authority building), and use those insights to guide smarter SEO and PPC strategy decisions.

Enter domain without http:// or www.
Helps refine CPC and content cost estimates
Helps adjust CPC by geography
Estimated Annual Marketing Spend
$0
Based on reverse-engineered SEO & SEM data
💰
PPC (Google Ads)
Paid Search
$0
Annual: $0
📝
Organic Content
SEO Investment
$0
Annual: $0
🔗
Link-Building
Authority Building
$0
Annual: $0

Spend Allocation Breakdown

Total Monthly
$0
PPC (Google Ads)
0%
Organic Content
0%
Link-Building
0%

Competitive Intensity Score

Low Medium High
0/10

Key Insights & Recommendations

Analysis Assumptions

Important Disclaimer: These are model-based estimates only, derived from publicly available SEO signals (rankings, backlink count, domain age) and industry averages. They represent a plausible spend range, not actual competitor data. Real spend can vary ±40% or more based on:
  • Seasonal campaigns and one-time initiatives not captured in these metrics
  • In-house vs. agency labor costs (model assumes mid-market agency pricing)
  • Geographic and industry-specific nuances
  • Strategic focus areas we cannot infer from public data
Use this tool for relative competitive comparison, not absolute budget planning. Combine these insights with your own market research and competitor interviews for better decisions.
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